ADHD Coaching for Women

Understanding Your Brain / Creating a Life That Works

ADHD doesn't always look the same as your life changes.

The challenges you face while finding your footing in young adulthood may be very different from the mental load of motherhood, or the experience of reaching perimenopause or menopause and wondering why managing everyday life suddenly feels harder.

Affinity ADHD & Life Coaching provides practical, individualized coaching to help women understand how ADHD shows up in their lives, identify what's getting in the way, and develop strategies that work with their brain, not against it.

You don't need another system you're supposed to follow. You need strategies that work for your brain.

ADHD Through the Seasons of a Woman's Life

ADHD is lifelong, but the challenges it creates can change as your life changes. Each stage of adulthood brings new responsibilities, expectations, and demands on executive functioning.

Young Adulthood: Figuring Out How to “Adult”

The transition into adulthood can be especially challenging with ADHD. College, careers, relationships, finances, appointments, household responsibilities, and decisions about the future all require skills that may already be difficult for an ADHD brain.

You may know what you need to do but struggle with where to start, how to stay consistent, or how to keep everything from piling up. You may look capable from the outside while privately wondering why everyday responsibilities seem harder for you than they do for everyone else.

Coaching can help you create structure, improve follow-through, manage your time and responsibilities, develop sustainable routines, and build systems that support greater independence and confidence.

Motherhood: Managing the Mental Load

Parenting requires an incredible amount of executive functioning. You're not only managing yourself, you're managing schedules, meals, appointments, school, activities, household responsibilities, relationships, and the needs of other people.

For women with ADHD, that mental load can quickly become overwhelming. It can feel like you're constantly trying to remember what needs to happen next while never quite feeling caught up.

Coaching can help you identify what's creating the most overwhelm, simplify systems, prioritize what actually matters, develop realistic routines, and find strategies that better support both you and your family.

Perimenopause & Menopause: When ADHD Starts Feeling Different

Many women notice changes in how they experience or manage ADHD during perimenopause and menopause. Strategies you've relied on for years may not seem to work as well, and difficulties with attention, memory, motivation, organization, or emotional regulation may feel harder to manage.

At the same time, this stage of life often comes with its own demands—careers, relationships, changing family roles, aging parents, and years of accumulated responsibilities.

Instead of asking, “Why can't I keep up like I used to?” it may be time to ask, “What does my brain need from me now?”

Coaching can help you understand what's getting in the way, reevaluate strategies that are no longer working, and develop approaches that better fit your brain and your life today.

About Me

I'm Samantha Runnion, an ADDCA-trained ADHD & Life coach with 19 years of experience working in the mental health field.

My interest in ADHD is both professional and personal. After being diagnosed with ADHD in 2024, I began looking at many of my own experiences through a completely different lens. That experience led me to pursue extensive ADHD-specific education and professional coach training.

In August 2026, I completed the Basic ADHD & Life Coach Training program through the ADD Coach Academy (ADDCA), giving me specialized training in ADHD & Life coaching in addition to my years of professional experience as a therapist. To learn more about the ADD Coach Academy (ADDCA) and their training program, click here to visit their website.

My background as a therapist gives me nearly two decades of experience understanding human behavior, relationships, emotions, and change. ADHD coaching allows me to use that experience in a different way, helping women understand how ADHD shows up in their everyday lives and turn that understanding into practical action.

I especially enjoy working with women as they navigate the changing demands of adulthood, from establishing independence and building an adult life, to managing the mental load of motherhood, to adapting to the changes that can accompany perimenopause and menopause.

My coaching approach is practical, collaborative, and individualized. Instead of handing you another system you're supposed to follow, we'll look at what's actually getting in your way and develop strategies that make sense for your brain and your life.

Because understanding your brain isn't the end goal. It's the starting point for creating a life that works.

Services Provided

ADHD & Life Coaching

Individual ADHD coaching provides a supportive, goal-focused space to better understand your ADHD and develop practical strategies for everyday life. I offer in-person coaching appointments in Wichita, Kansas and online appointments by video worldwide. All coaching sessions are conducted in English.

Coaching may focus on areas such as:

  • Organization and planning

  • Time management

  • Procrastination and task initiation

  • Follow-through

  • Prioritizing competing responsibilities

  • Creating sustainable routines

  • Motivation

  • Managing overwhelm

  • Accountability

  • Executive functioning

  • Navigating life transitions with ADHD

Sessions are collaborative and individualized. Rather than trying to force yourself into a one-size-fits-all system, we'll identify what's getting in your way, explore strategies, and build approaches that work with your strengths, challenges, responsibilities, and stage of life.

ADHD & Life coaching is not therapy. Coaching focuses on your current goals, practical strategies, skill-building, accountability, and moving forward. My coaching services are provided separately from my work as a mental health therapist.

Understanding ADHD: Terms & Resources

Executive Function

What it means: Executive functions are mental skills that help you plan, organize, remember information, manage your attention, and follow through on tasks. ADHD can make using these skills consistently more difficult.

What it can look like: You know what needs to happen, but struggle to organize the steps, decide what comes first, or remember what you intended to do.

Something to try: Put the steps on paper instead of holding them in your head. Choose one priority and identify the next specific action.

Time Blindness

What it means: Time blindness is an informal term for difficulty noticing time passing, estimating how long something will take, or judging how soon a future event is approaching.

What it can look like: You think getting ready will take ten minutes, but it takes thirty. You start a quick task before leaving and suddenly realize you are running late.

Something to try: Time a familiar activity and compare the result with your estimate. Use that information to plan next time and set a reminder for when you need to begin getting ready, not just when you need to leave.

Hyperfocus

What it means: Hyperfocus describes becoming deeply absorbed in an activity, sometimes to the point that shifting your attention or noticing other needs becomes difficult.

What it can look like: You spend hours researching an interest, working on a project, or playing a game, then realize you missed a meal or another commitment.

Something to try: Before starting, choose a stopping point and set an alarm with a specific message, such as “Save your work and get lunch.” Give yourself a few minutes to transition.

Body Doubling

What it means: Body doubling means doing a task while another person is present, either in person or virtually. Some people find that this presence helps them get started and stay engaged. The other person can work on something entirely different.

What it can look like: Sorting paperwork feels easier when a friend sits nearby, or you make progress on a project while quietly working alongside someone on a video call.

Something to try: Arrange a twenty-minute work session with someone you feel comfortable with. Share what you each plan to do, work quietly, and check in at the end.

Rejection Sensitive Dysphoria (RSD)

What it means: RSD is a term used to describe intense emotional pain in response to actual or perceived rejection, criticism, disapproval, or failure. “Perceived” means you may feel rejected even when the other person’s intention is unclear. The emotional experience can be powerful, even when you recognize that there may be another explanation.

What it can look like: A brief text message feels like someone is angry with you. Feedback brings a sudden wave of shame, or fear of disapproval leads you to avoid asking questions or trying something new.

Something to try: Give yourself time before responding. Ask, “What do I know happened, and what am I assuming it means?” Once the initial intensity settles, consider whether asking for clarification would help.

Procrastination

What it means: For some people with ADHD, a task can feel important without feeling immediate enough to begin. As a deadline gets closer, the consequences become more concrete. That can create anxiety and urgency, making the task harder to ignore and temporarily helping the person mobilize attention and effort. This does not happen consistently, and too much pressure can make starting even harder.

Why a deadline suddenly makes it easier to get started: You may spend days thinking about a task without being able to begin, then suddenly get moving when the deadline is close. The approaching deadline creates urgency: the consequences feel immediate, the task becomes the clear priority, and there is less time to weigh every option.

Anxiety can become part of that push. Worry about being late, disappointing someone, or not finishing may temporarily help you engage with something that previously felt difficult to approach. This can create a pattern of relying on last-minute pressure to get things done. Although that pressure sometimes helps you finish, it can also leave you stressed, rushed, and exhausted. If the anxiety becomes too intense, you may feel overwhelmed or freeze instead.

Something to try: Ask yourself, “What is making this task hard to approach?” If the task feels unclear, define the first step. If it feels overwhelming, shrink the amount you are asking yourself to do.

Task Initiation

What it means: Task initiation is the ability to begin an activity—to move from intending to do something to taking the first action. Some people with ADHD need additional structure or support to make that transition. arxiv.org

What it can look like: You want to do the laundry and know how, but remain on the couch feeling stuck. Even an important or enjoyable task can be difficult to start.

Something to try: Make the first action small and concrete. Instead of “Do the laundry,” try “Put the basket beside the washing machine.” Give yourself permission to begin without committing to finishing everything.

What it can look like: A brief text message feels like someone is angry with you. Feedback brings a sudden wave of shame, or fear of disapproval leads you to avoid asking questions or trying something new.

Something to try: Give yourself time before responding. Ask, “What do I know happened, and what am I assuming it means?” Once the initial intensity settles, consider whether asking for clarification would help.

Books to Learn More About ADHD

  • Healing ADD by Daniel G. Amen M.D.

  • ADHD 2.0 by Edward Hallowell & John Ratey M.D.

  • Introduction to Rejective Sensitive Dysphoria by Ammanuel Santa Anna 

  • Understanding Girls with ADHD by Kathleen Nadeau, Ellen Littman, and Patricia Quinn

  • ADHD for Smart Ass Women by Tracy Otsuka

  • What your ADHD Child Wishes You Knew Sharon Saline & Laura Markham

  • How to Thrive with Adult ADHD by James Kustow

  • The ADHD Effect on Marriage by Melissa Orlov

  • The Couple's Guide to Thriving with ADHD by Melissa Orlov and Nancie Kohlenbeger

  • The Disorganized Mind by Nancy Ratey and John Ratey M.D.

  • Scattered Minds by Gabor Mate

Contact me

Ready to Find Out if ADHD Coaching Is Right for You?

You may have spent years thinking you needed to try harder, become more organized, or be more disciplined.

What if the better starting point is understanding how your brain actually works?

I offer a free 1-hour initial consultation to learn more about what is bringing you to coaching, discuss what you'd like to change, answer your questions about ADHD coaching, and determine whether working together feels like the right fit.

Complete the form or email me at samantha@affinityadhdcoaching.com, and I'll be in touch to discuss next steps.